CREATING VISUAL STORIES AND DIGITAL EXPERIENCES AS A GRAPHIC AND DIGITAL DESIGNER SINCE 2004
I ENJOY SIMPLIFYING COMPLEXITY, USING YEARS OF UX/UI EXPERIENCE TO CREATE INTUITIVE DIGITAL EXPERIENCES THAT MAKE BROWSING WEBSITES AND APPS MORE ENJOYABLE FOR EVERYONE.
UX/UI DESIGN
User Research
Prototyping and Wireframing
Interface Design
Usability Testing
Visual Design
Information Architecture
WEB DESIGN
Content Strategy
Interaction Design
Front-end Development
Accessibility Compliance
Performance Optimization
Engagement Metrics
GRAPHIC DESIGN
Graphic Design Principles
Typography
Color Theory
Layout and Composition
Branding and Identity Design
Final Artwork
DIGITAL MARKETING
Content Strategy
SEO
Social Media Marketing
Email Marketing
Pay-per-Click (PPC) Advertising
Data Analysis and Metrics
LET’S TALK ABOUT HOW TO TAKE YOUR PROJECT TO THE NEXT LEVEL.
TOKIO TASTE
Tokyo Taste’s visual identity blends traditional Japanese culture with modern culinary innovation. The design process began with brainstorming and sketching to balance these elements. The brand kit features a red, black, and white colour palette, symbolising tradition and sophistication, combined with clean fonts like “Roboto” and “Noto Sans” for a contemporary touch. The logo — a stylised cherry blossom with wave elements — reflects the brand’s dynamic nature. The final design ensures visibility and recognition, positioning the brand prominently in London’s culinary scene.
NORTH LAKES – MASSAGE & WELLNESS
The visual identity of North Lakes Massage & Wellness was developed to reflect the centre’s core values: well-being and tranquillity. The design process included brainstorming sessions focused on conveying relaxation and care. The challenge was to combine traditional wellness visuals with a modern and serene aesthetic, ensuring the brand would stand out in a competitive market. The final identity was well received, with positive feedback highlighting its alignment with the centre’s values and its impact on promoting well-being within the local community.
SWEAT SONIC
Sweat Sonic’s visual identity combines high-energy events with advanced sound technology. The design process involved brainstorming to strike a balance between professionalism and dynamism. The brand kit features dark blue, light grey, and medium grey to symbolise trust and sophistication, with the “Montserrat” font highlighting innovation and reliability. The logo — a stylised “S” in a circular design — represents fluidity and energy. The final design ensures visibility and memorability, positioning Sweat Sonic as a leader in the sound equipment rental market.
GATA NEGRA
Gata Negra’s visual identity was created to reflect the brand’s bold and youthful spirit, focused on individuality and empowerment. Through brainstorming and sketching, the challenge was to blend the imagery of extreme sports with a modern aesthetic that would captivate the target audience. The logo and final identity ensure strong visibility across various platforms and products, combining edgy and contemporary elements to stand out in the competitive youth fashion market.
WILCHESTER BASEBALL CLUB
Wilchester Baseball Club’s visual identity was inspired by the team’s rich history and strong sense of community. The design process focused on capturing teamwork, passion, and local pride. The brand kit features green and gold, symbolising energy and success, with the bold “Bangers” font conveying strength, while “Open Sans” ensures readability. The final logo combines traditional baseball elements with a modern design, ensuring high visibility across media and merchandising, helping the club stand out in the competitive sports market.
...BUT THAT'S NOT ALL
As a UI/UX and web designer, my experience is like a unique blend of spices: each project is a one-of-a-kind recipe, carefully crafted to deliver memorable and engaging solutions. My expertise in front-end development, combined with a passion for graphic design, allows me to create impactful designs that elevate brands.
As a Graphic and Digital Designer with experience in Web Design and Digital Marketing, I combine visual creativity with strategic digital solutions.
My focus is on creating impactful designs that boost brand visibility and enhance user engagement, applying SEO principles to strengthen online presence. I develop user-centred, optimised designs that capture audience attention and drive results.
Let’s collaborate to elevate your brand through powerful visual and digital strategies.