Palette
A restrained palette applied with intention, avoiding decorative excess.
Barbershop · Italy · Visual Identity
Barbiere San Marco
Italian tradition with contemporary precision.
Visual identity for an Italian barbershop, combining masculine ritual, artisanal elegance and a premium presence without losing warmth.
Project snapshot
ClientBarbiere San Marco
SectorBarbershop / Men’s grooming
ServicesVisual identity, Brand system, Editorial applications
Year2025
DeliverablesVisual identity, Signage, Stationery, Packaging, Social media kit, Website mockup
01
Challenge / Intention
Challenge
The project needed to balance tradition and contemporary precision, creating a masculine identity that felt crafted, confident and welcoming.
Intention
The intention was to build a visual system inspired by Italian ritual, classic materials and precise cuts, without becoming nostalgic or heavy.
02
Main mockups
03
Visual system
Typography
Clear hierarchy, strong titles and simple reading across every format.
Symbol
A visual element treated as part of a system, not as an isolated mark.
Textures
Subtle details that create atmosphere without compromising clarity.
Patterns
Controlled repetition to create continuity and recognition.
Photography direction
Images with space, contrast and editorial coherence.
04
Applications in context
05
Digital
The digital applications translate the visual system into responsive brand touchpoints, from website presence to mobile and social media formats.
06
Result / synthesis
The result is a masculine, refined and welcoming brand presence, ready to work across physical space, printed materials and digital channels.
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