Le Bouchon
Visual identity and digital presence for a French bistro in Barcelona, focused on elegance and visual consistency.
View projectMusic · Graphic Design · Visual System
Black Canal Records
How a clearer visual system helped increase consistency, production speed and continuity across supports in an editorial and music project.
Project summary
Client
Black Canal Records
Sector
Music / Editorial
Scope
Visual system
Year
2024
Context
Black Canal Records needed a more solid visual foundation to support recurring production, graphic coherence and continuity across different pieces and supports. The project required a more systematised approach, capable of maintaining identity and visual strength without depending on isolated solutions for each new need.
The challenge
The main challenge was the lack of clear rules and reusable components. Without a system, production became slower, consistency was harder to maintain and the brand language lost strength as supports multiplied. It was necessary to create a visual logic that was replicable, clear and flexible.
The approach
Reading the real production needs
The work began by understanding what types of pieces were needed, how often they were produced and where the main points of friction appeared.
Creating a system
Principles, rules and visual components were defined to maintain coherence and make repetition easier without losing criteria.
Cross-support application
The language was designed to work across different supports, maintaining identity, rhythm and visual continuity.
What was developed
- creative direction;
- visual system;
- guidelines;
- reusable components;
- cross-support application across different pieces.
The focus was to make production more efficient without sacrificing language, coherence or brand presence.
Project images
The result
The result was a more cohesive language, faster production and a visually more consistent brand across supports. By working on the system’s logic instead of solving each piece in isolation, the project gained structure, repeatability and a more stable presence over time.
Related service
This project is an example of Graphic Design and Visual System: creating rules, components and continuity to make communication more coherent and more efficient.
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