Palette
A restrained palette applied with intention, avoiding decorative excess.
Hospitality · Galicia · Visual Identity
Brétema Casa Atlántica
Resting between sea, stone and forest.
Visual identity for an Atlantic guesthouse in Galicia, inspired by mist, stone, forest and a simple, sensitive idea of rest.
Project snapshot
ClientBrétema Casa Atlántica
SectorHospitality / Guesthouse
ServicesVisual identity, Creative direction, Digital presence
Year2025
DeliverablesVisual identity, Guest materials, Digital mockups, Editorial direction, Visual guidelines
01
Challenge / Intention
Challenge
The project needed to communicate a calm Atlantic atmosphere while remaining clear, premium and easy to apply across guest touchpoints.
Intention
The intention was to create a quiet visual language, inspired by Galician mist, stone and landscape, with enough structure to work as a brand system.
02
Main mockups
03
Visual system
Typography
Clear hierarchy, strong titles and simple reading across every format.
Symbol
A visual element treated as part of a system, not as an isolated mark.
Textures
Subtle details that create atmosphere without compromising clarity.
Patterns
Controlled repetition to create continuity and recognition.
Photography direction
Images with space, contrast and editorial coherence.
04
Applications in context
05
Digital
The digital applications translate the visual system into responsive brand touchpoints, from website presence to mobile and social media formats.
06
Result / synthesis
The result is a serene, natural and distinctive visual presence, aligned with an experience of rest between landscape, materiality and silence.
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