Vettura Nera
Creative direction and communication for a premium brand with strong positioning demands.
View projectRestaurant · Visual Identity · Digital Design
Le Bouchon
How a clearer visual identity and digital presence helped translate elegance, calm and consistency for a French bistro in Barcelona.
Project summary
Client
Le Bouchon
Sector
Restaurant
Scope
Visual identity and website
Year
2025
Context
Le Bouchon was born with a clear intention: to create the atmosphere of a French bistro in Barcelona, balancing elegance, calm and the pleasure of enjoying time without rush. The project needed an identity and digital presence capable of translating that sensitivity without noise, avoiding both artificial premium excess and an overly generic image.
The challenge
The main challenge was to build a visual language capable of supporting the perceived value of the space and experience. The brand needed to feel refined, calm and coherent, both in its identity and digital presence, without falling into predictable premium restaurant clichés. It was important to create a system that could communicate atmosphere, positioning and detail with more clarity and presence.
The approach
Reading the context
The starting point was what the brand needed to express: elegance, calm, authenticity and a visual rhythm without excess.
Building the system
The identity was designed as a system: typography, rhythm, composition and visual language working coherently across touchpoints.
Translating it digitally
The website was treated as an extension of the brand, reinforcing atmosphere, clarity and perceived value.
What was developed
- visual identity;
- visual system;
- guidelines;
- website mockup;
- Instagram media kit.
More than isolated elements, the project created a coherent logic between brand, atmosphere and digital presence.
Project images
The result
The result was a brand with a clearer, more elegant and more consistent presence, able to immediately communicate the kind of experience it wants to offer. Identity and digital presence began working in the same direction: building trust, reinforcing atmosphere and supporting a premium perception with more naturalness and more intention.
Related service
This project is an example of Visual Identity and Digital Design: translating positioning and atmosphere into a coherent visual system and a more credible digital presence.
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