Le Bouchon
Visual identity and digital presence for a French bistro in Barcelona, focused on elegance and visual consistency.
View projectBeauty / Training · Creative Direction · Visual Identity
Maison du Regard
How a clearer creative direction and a more coherent visual identity helped reinforce sophistication, method and premium perception.
Project summary
Client
Maison du Regard
Sector
Beauty / Training
Scope
Creative direction and visual identity
Year
2025
Context
Maison du Regard is a premium project connected to the world of beauty and training, with a proposition that requires sophistication, method and trust. The brand needed a more consistent visual presence, capable of communicating precision and refinement without losing clarity or falling into a generic language for the sector.
The challenge
The challenge was to build a clearer and more cohesive visual language, capable of elevating perceived value and making the brand more recognisable across different touchpoints. It was important to move beyond an identity that was simply “beautiful” and work towards a system with stronger criteria, more consistency and closer alignment with the project’s premium positioning.
The approach
Clarifying the desired perception
The work began by defining more clearly the type of presence the brand needed to build: more sophisticated, more precise and more coherent.
Building a visual language
The identity was treated as a system, with a focus on consistency, delicacy, method and repeatability across different supports.
Refining coherence
The goal was to ensure the brand presented itself with more unity, more clarity and stronger perceived value across every contact point.
What was developed
- creative direction;
- visual system;
- guidelines;
- website mockup;
- Instagram media kit.
The priority was to build a visual identity capable of sustaining premium perception with more coherence, more method and more continuity.
Project images
The result
The result was a visually more cohesive, clearer brand, more closely aligned with the sophistication the project needed to communicate. The identity began to work with greater consistency across applications and to better reinforce perceived value, creating a more confident, elegant and credible presence.
Related service
This project is an example of Creative Direction and Visual Identity: clarifying perception, defining language and building a more coherent and solid visual system.
Explore other projects
Other cases where system, coherence and presence were developed in an integrated way.
Vettura Nera
Creative direction and communication for a premium brand with strong positioning demands.
View projectBlack Canal Records
A visual system designed to increase consistency, production speed and continuity across supports.
View projectIf you need a clearer, more cohesive brand aligned with the perception you want to build, this is a good place to start.
Share the project context and I’ll reply with clear next steps to better structure identity, direction and brand presence.